Protection first. Everything else, after.

Term, endowment and ULIP plans from India's leading insurers — sized to what your family actually needs, not what a commission table suggests.

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Needs-based, always

How we approach life cover

Our rule is simple: protection before goal-linked investing. Pure term cover — the cheapest way to a large sum assured — comes first. Endowment and ULIP products are considered only after protection is complete, and only when they genuinely fit a goal.

Term Plans

Maximum cover per rupee — the foundation of family protection.

Endowment

Savings-linked policies for specific, conservative goals.

ULIPs

Market-linked insurance — recommended sparingly, and only with clear reasons.

Insurers we advise across include LIC, HDFC Life, Reliance, TATA AIG, Kotak, Bajaj Allianz and Birla Sun Life, among others.

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All insurance at Accord is advisory only — we help you compare and select; policies are underwritten and issued by the respective insurance companies.

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Talk it through with an advisor first — free, and with zero obligation.

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